Music Marketing procedure

    To begin the procedure for our Music Marketing project, several aspects were required in order to develop a satisfying outcome. The start of brainstorming took a bit longer when considering the chosen genre and song choices. We each had many ideas but thoroughly did research using the given chart to break down to a better understanding of the genre.  Using the chart, we conducted research based on a specific music entertainment company chosen which is Sony Music Entertainment and Capitol Records. Within the following company, we studied the history of the corporation, and some artists/groups that produce content under this label, and chose two artists/groups to investigate, Black Eyed Peas, Harry Styles, Halsey, and Katy Perry. Utilizing this handout enabled grasping a better understanding of the music industry and its tactics considering how little most of us in the groups completely understood. Overall helped my group partners and me to consider every aspect of marketing strategies and industry partnership methods. 

    After the majority of the research was completed, we knew that a schedule was essential. We knew by having portions of the workload completed by a specific date, the process would flow better.  By maintaining a schedule handy at all times, we would have more time to know specifically what time things would be completed.  This also helped our group with organization skills. Having times, dates, and portions of the project that need to be completed written down, enabled us to get a visual version of our plan in order to stay on task. We found that our schedule worked to better our working skills and complete tasks in a timely and efficient manner. 

    Finally, one of our last steps was putting our idea to life through our storyboard template.  This was an important factor as it essentially is what brought our pitched ideas to come to life. Each of us had many ideas that seemed unrealistic at the start but once everything was set on paper, we realized that we had to come up with a well-developed music video that would fit with the song and genre. This took some thought because of how different our visions of the project would be but the whole breakdown of scenes is what helped further helped reach our goal of making the music video make sense altogether. Overall, most of these scenes came from each group member's perspective and interpretation of song lyrics which ultimately helped us accomplish our storyboard.