Research charts/Schedule
From the very beginning of the commencement of the project, my group and I knew that the planning part was essential. In order to get organized, we conducted a schedule that fits. We took time to make sure that time and dates made sense and we all agreed that this would 100% work for everyone. Using the chart, we conducted research based on a specific music entertainment company chosen which is Sony Music Entertainment and Capitol Records. Within the following company, we studied the history of the corporation, and some artists/groups that produce content under this label, and chose two artists/groups to investigate, Black Eyed Peas, Harry Styles, Halsey, and Katy Perry. Utilizing this handout enabled grasping a better understanding of the music industry and its tactics considering how little most of us in the groups completely understood. Overall helped my group partners and me to consider every aspect of marketing strategies and industry partnership methods. This chart helped us to take responsibility for our work since the chart was split between all four of us. After completing our charts, the final result is shown below.
Going back to the schedule portion part, this required lots of our own personal time on the weekends filming outdoors and collaborating together. Schedule is shown below.
Moving on to the more time-consuming portion, this part took a significant amount of time as many of us had many ideas that required things written down on paper. Once we started and shared the PowerPoint presentation with each other, we split each portion of the slides between each other, the whole presentation contained 13 slides (one of them being the awesome music video:). We also agreed that each slide would not contain too many words but more visuals instead. While we worked on our slides, we practiced presenting in front of each other in order to kill any sign of fright when presenting in front of our peers. we wanted to be as professional as possible when pitching our brand. The whole thought process towards our brand revolved around the youth and how we can develop a bold title that speaks out to all ages, sending a powerful message that anyone can follow the beat of their own drum. This refers to anyone. This part required thorough research on what other companies we can partner up with, and what social media platforms are used most today that way we can gain as many followers as possible, and where most people would go to visit a live performance. When designing the presentation, using bold and bright colors was a must. We did this as a tactic to not only match the Pop genre "aesthetic" but to make it fun and not dull to viewers. Also, we had to create a fake Instagram and Tiktok account to make the artist's journey through social media seem realistic. We cut images and made cool-looking templates for our Instagram stories, informing our fake fans about what is to come. This part was actually FUN since we got to explore our creative side and customize the artist how we want others to see this person as. Below is an example of one of the slides that capture the "youthful" tone of the genre.
Storyboard/ music video
For the storyboard process, this was rather lengthy as well since we could not quite decide on whether to do a storytelling, artistic or promo video. Listening to the lyrics of the song, we thought that a storytelling one would be fitting. I had an idea of a storyline and was in charge of creating the storyboard. Once on paper, we attempted to make it. Our first issue that arose was that in order to make this story come to life, we needed a "lover." We went on a hunt for any male we can find bring this project to life but everybody we asked refused to be apart of our music video. We tried making the video with the lover but nothing seemed to work out and it did not makes sense without one. So, we basically ended up ditching the storyboard and eventually found oursleves making a promo video. Our star needed to be the center of attention and needed to look emphasized. We told her to put on a bold, red skirt to pop out and used a karaoke microphone to make it look like she is singing in front of huge crowd. We chose Town Center as our setting because we knew there was a "stage" area where our star could sing and walk around. We came up with several shots that included close-ups, tracking, high angle, low angle, medium shot, etc in order to make this seem as realistic as possible. This filming process was suprisingly difficult for numerous reasons, some including annoying children, angry parents waiting to attack us, birds being insanely loud, and a hungry and tired main character. Overall, this also took up a good amount of our time.
Post-production
Once all video clips were filmed, it was time to edit. We first tried using adobe and thought it would be reliable but instead went rouge and decided to give us all viruses on our devices, causing us to have to delete it. It also started lagging and just gave us too many difficulties. We knew that with the amount of time at hand, we needed to rely on other editing tools. We then downloaded several apps like Capcut, Splice, iMovie, etc. We ultimately landed on Capcut just because it seemed the easiest to work with. This was great decision as there were zero issues with using this while also giving us creative tools within the app to make the video look more appealing.
Presentation time!
Finally, after much time prepping for this moment... it happened. Most of my group was very scared to come up to the front of everyone and present. Me, on the otherhand, felt that it wouldn't just be as scary since Mrs. Stoklosa makes the environment in the classroom feel as comfortable as possible for her students so it was easy for me to present at least in my safe space. The only thing I was mainly scared for was stuttering or stumbling on my words. I tend to talk at a faster pace when nervous so I did not want that to get in th way of my confidence. My group I ended up presenting just fine and I think we did very well sharing our project with our peers. Overall, great outcome!
Reflection
This project was definitely an experience for me. I feel that this overall tested our skills in every area such as presenting in front of others, editing skills, filmmaking skills, brainstorming skills, and having a clear vision. I think that I definitely discovered my strengths and weaknesses with creating such a big project like this one. I think that this was a great way for not just myself but for my peers to open our minds and think out of the box. I learned that communication is key in big productions like this. I think that there was so much taught to me from learning time management to engaging with your audience. These lessons will definitely be beneficial to me and my Cambridge Portfolio project journey.
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