Target Audience
Holla! Another day, another blog! Today, I will be talking about the target audience and who the main target audience of our film is. For those who don't quite understand what a target audience means, let me explain...
Take you guys, for example; you guys are my target audience because you guys read blogs and maybe enjoy reading about media content. A target audience is a specific group of individuals that are being aimed at with content. In this case, the target audience for the film opening would be females in the age range of 16-30.
Why?
Well, drama is a very raw genre that favors not many since many don't enjoy the emotional topics that may not appeal to most. Of course, there are several sub-genres, such as Romantic drama, Historical genre, or Crime/legal genre. It depends on the interest of the person. For example, based on statistics made in the U.S., as of December 2018, Drama was popular with 80% of men and 89% of women. This demonstrates that every genre differs.
Although any genre can be popular with almost anyone, our opening focuses more on the youth, ages 13-18. This is because we are striving to influence the youth to follow their heart and teach them that it is ok to have dreams and make them a reality. Like me, many other young people today have trouble facing true destiny and are afraid to seek their destiny. Dreams are easy to think about but difficult to commit to when there are so many opinions surrounding you that don't enable you to reach your goals or aspirations in life. I wanted this to speak out to young people who have desires of their own and may not have the motivation to continue them any further.
Resources:
http://maddiemedia.weebly.com/audience-expectations-and-target-audience.html
https://www.statista.com/statistics/254115/favorite-movie-genres-in-the-us/
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